Master's Thesis

Usability and UX Testing in Chatbots

Ana Aurora Xavier Nora — 2025

Key information

Authors:

Ana Aurora Xavier Nora (Ana Aurora Xavier Nora)

Supervisors:

Sandra Pereira Gama (Sandra Pereira Gama); Flávia de Souza Santos

Published in

November 11, 2025

Abstract

The growing use of AI-based chatbots has increased the need to understand how users perceive their usability and user experience (UX). This dissertation explores the challenges of evaluating chatbot us- ability and UX while examining the role of emotions as a complement to traditional assessment methods. Two AI-based chatbots, ChatGPT and DeepSeek, were compared through an experiment involving 36 participants who completed six tasks related to anxiety management and study strategies. The eval- uation combined usability and UX questionnaires (SUS, UEQ, CUQ, and BUS-11) with emotional as- sessment using the Self-Assessment Manikin (SAM). Results showed that ChatGPT achieved higher usability and UX scores, providing more coherent and engaging interactions. Strong correlations among the questionnaires supported their convergent validity, and SAM’s emotional dimensions, particularly Valence (satisfaction) and Dominance (sense of control), influenced perceived usability. Demographic factors such as prior chatbot experience and gender had minimal effects on evaluations. Overall, the findings indicate that combining emotional and traditional usability metrics offers a more comprehensive understanding of chatbot interactions. The study also confirms the effectiveness of CUQ and BUS- 11 in assessing chatbot usability, contributing to the development of more empathetic, adaptive, and user-centered conversational systems.

Publication details

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Fields of Science and Technology (FOS)

electrical-engineering-electronic-engineering-information-engineering - Electrical engineering, electronic engineering, information engineering

Publication language (ISO code)

eng - English

Rights type:

Embargo lifted

Date available:

September 19, 2026

Institution name

Instituto Superior Técnico