Phases, metrics, and techniques of product discovery

January 28, 2025

This paper aims to explore, synthesize, and analyze gray literature on the product discovery process, focusing on its key metrics, phases, and techniques to offer valuable insights into effective product management practices. A comprehensive review and analysis of gray literature sources, including online articles, blog posts, reports, and books, was undertaken to construct a thorough perspective on the product discovery process. The review categorizes the main themes of product discovery into phases, metrics, and techniques, providing a holistic summary of the methods and best practices for successful product discovery. The review is based on gray literature, which lacks the academic rigor of peer-reviewed sources despite providing valuable industry insights. Hence, it is recommended that future research incorporate more peer-reviewed academic literature to supplement these findings for a more comprehensive understanding of the product discovery process. This review synthesizes the existing gray literature on product discovery, offering an informative overview of the field's current practices, methods, and strategies. It highlights key insights that could help organizations and practitioners better understand the product discovery landscape, potentially informing the enhancement of their product development practices to align with market opportunities and user needs. Improved understanding and application of product discovery could lead to more user-centric products, positively impacting user satisfaction and engagement. Additionally, it could influence the competitiveness and success of product companies in the market, influencing employment and economic growth. This review synthesizes the existing gray literature on product discovery, offering an informative overview of the field's current practices, methods, and strategies. It highlights key insights that could help organizations and practitioners better understand the product discovery landscape. Thus, it serves as a unique, timely resource for companies across industries, aiming to understand better and potentially optimize their product management strategies.

Authors in the community:

• 

  M

  Miguel Mira da Silva

  ist13948

  Affiliations and sources

  IST > DEI

  Departamento de Engenharia Informática

  In: scopus

  ID: 2-s2.0-85217566792

VoR - Version of Record

Springer Science and Business Media LLC

Journal of Innovation and Entrepreneurship

14

1

2192-5372

10.1186/s13731-024-00454-9

computer-and-information-sciences - Computer and information sciences

eng - English